Chudde Wealth Management, a local Registered Investment Advisor (“RIA”) group, was in need of a comprehensive brand and technology makeover in addition to a total rename of the company. The new brand would establish both market and technology independence as they separated from their custodian and begin expanding on their already established success, as well as their team.
After a thorough research and discovery of potential names in collaboration with the wealth management team, it was unanimously decided that Rightwealth Advisors was the perfect choice for the rebrand. As an added bonus, the financial firm is conveniently located near the hometown of the famous Wright Brothers — clever eh? 😜