Finding local businesses in your community that specialize in health and wellness all in one place can be a difficult challenge. Cincy State of Being was created by two friends and was a small local blog that started off as a way to bridge that gap, but quickly garnished a loyal following and demand beyond conception. Growing to over 10,000 Instagram followers, it was clear a new strategy and evolution was needed to keep up with an audience clamoring for more.
Altabos helped rename and reposition Cincy State of Being to the more versatile identity of “Quidwell”. Combining the word quiddity (which means a “state of being”) with wellness, provided a new opportunity to scale beyond the Cincinnati loop while still holding onto it’s roots.
Quidwell delineated away from a fitness only visuals and embraced a strong yet more sophisticated and inclusive style that evokes a more holistic health and wellness palette.
With a newly created brand name in place, we developed a custom-made typeface for the logo — leaning on the strong legibility characteristics of a sans serif typeface, but holding onto the varying widths common with serifs. The result was a bold (yet sophisticated), modern, and feminine appeal that’s inviting to all.