Great American Insurance
Website design, UX/UI design, web development tools, and digital ad campaign for the prominent insurance group.

A subsidiary of American Financial Group, Great American Insurance Group is committed to helping individuals and businesses secure a healthy financial future. For nearly 150 years, Americans have trusted the company to protect them with innovative solutions and specialization. It’s this expertise that gives them a successful foundation that spans generations.

The amazing team from GAIG needed help developing a new website, some robust online calculator and evaluation tools, and a digital ad campaign for their emerging RIA division.

Website Design

Altabos worked with the Great American Insurance Group to develop an online destination for financial advisors — a pragmatic targeted approach to engaging with financial advisors seeking informative content and integrated tools.

Website Development Tools
GAIG required a calculator to interpret a user’s financial situation and where the customer wants to be when they’re retired. We took the information from GAIG and developed an algorithm and web-based tool to receive inputs from the customer which recommended an optimal financial product. The tools were designed in accordance with GAIG’s brand style guide so users had a consistent experience throughout the process.
Digital Ad Campaign
Engaging Google Ads in an effort to build awareness for their new financial advisor solutions, as well as, the Great American Insurance Group brand itself, it was important to carry over the sensibilities of the website into the digital ads. Coupled with deliberately positioned questions, thought provoking announcements, and call to actions, these ads were tailored to specifically identified audiences to encourage further engagement.