First Star Logistics is known for their excellence in transportation of freight by arranging and securing space for your shipment between states and countries via common carriers such as trucks, railroad, and ocean liners.

While their brand logo was already established, they didn’t have an organized mechanism of maintaining brand consistency. Different versions of logos, varying brand colors, typography styles, and applications permitted inconsistencies to flourish. Altabos provided a brand style guide to consolidate approved logos, best typography practices, imagery direction, and a brand color palette for maintaining a consistency throughout their marketing efforts for years to come.