An internationally traded pharmaceutical company was repositioning itself for entering the US markets and inevitable growth that lies ahead. With products that enhance lives and help bring new ones into the world, the brand needed to deliver a solid base for shareholders while maintaining the loyalty of existing customers. The timing for the launch had to meet all regulatory requirements carefully handling of all existing press releases and future communications.
The ability for the company to expand relied on the new name and brand to entice investors and partners to grow product lines and continue their mission of Caring for Life.
calla lily: heart-shaped flower named after the Greek word for beautiful—calla. It’s commonly referred to as a symbol of beauty, purity, and faithfulness.
sospitas: latin translation for safety, health, and wellness.